Unless you are a hair stylist it can be hard to understand why you are unable to achieve blonde in some instances right away. First of all genetics plays a huge part. Every single person has a natural underlying pigment which is exposed with any form of lightening. For anyone with dark hair the most common pigment is red. Occasionally you will find someone brunette that can go blonde so easily and you may find they have ancestors that were from a country like Sweden. Also any hair that has colour build up will find that unless it lifts easily you won’t be able to achieve blonde in one session. If you have stubborn hair that struggles to lift well, it means you will have a long road ahead. You will have many “in between” colours of red, orange, copper, yellow and then possibly blonde. We have no idea how your hair will lift until you have had your first session, its a guessing game. We use Olaplex to help keep the hair bonded during each session, plus using common sense which is only lightening to what the hair can tolerate. We get asked all the time- why can’t we just lighten to blonde all in one day, if we did that you would be off to a wig store because you wouldn’t have any hair left. Have faith in your stylist and their recommendations, we want you as a client for life, not just to take your money and ruin your hair. We refuse lightening services all the time purely because we know you will regret it if your hair cannot cope. If you have a long journey to blonde, we will ensure that your “in between” colours are applied beautifully so that you can still feel attractive.